Here we are, two weeks out from the ICSC show and it’s time to “prepare”. The bad news is you’re late already. The good news is you can do better next time if you follow these simple steps.
1.) Prepare your calendar a year in advance. Block the time off now. This is especially important if you attend multiple shows each year. One year I scheduled a spring break trip out of the country and the worst part was I had committed to moderate a panel. Many thanks to @Vinzani, @ElyseChubb, @JAugustan, @BooneCRE, and @ColliersIntlSC for saving me.
2,) Decide why you should go. Should you meet with landlords or should you meet with tenants or a combination of both. If you don’t have a good reason to go such as a project or site, then don’t go because its a waste of everyone’s time.
3.) Create a list of people you want to meet and why. Don’t expect to walk away with an approved deal or a signed lease. Set realistic expectations.
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